If you’re an event supplier looking to expand your business globally, there are a few key steps you can take to increase your chances of success. In this blog, we’ll look at some top tips to help you get started promoting your business internationally…
Building a successful business within your home country is a challenging task.
Be they singers, sound and lighting suppliers, caterers or anything else, it can often take events outfits years to establish and build up a regular client base.
However, once that has been achieved, it is a natural step to look overseas in search of expansion into new markets and for new and exciting opportunities.
By not limiting yourself to local work, you can help build a truly international client base and earn more revenue.
By signing up for free supplier listings like Gig Heaven, you can increase your chances of getting enquiries for work in other countries.
However, in the meantime, here are five top tips for promoting your business internationally.
1. Research international markets
Before you start reaching out to potential clients overseas, it’s essential to do your research.
Look into countries and regions where there is a high demand for event suppliers, and familiarise yourself with the local business culture.
Start thinking about some of the practicalities of organising events overseas – would your equipment work with their power supply? What would you need to hire, what can you fly with, and what might you have to ship?
It’s also crucial to look into the visa requirements for the country you are proposing to work in, as some countries, like the United States of America, have stringent requirements.
Answering all of these questions will make your life easier once you start to get your first enquiries.
2. Build a solid online presence
In today’s digital age, having a robust online presence is essential for any business looking to expand internationally.
Make sure your website is up-to-date and professionally showcases your work.
Social media accounts are vital to promoting abroad, as you can set adverts to run in the location you want to expand into and micro-target your audience of potential clients in that area.
3. Attend industry events
Attending industry events like trade shows and conferences can be a great way to network with potential clients and partners.
If you’re a wedding supplier, look into wedding fairs and showcases in the country you want to market in.
While the cost involved with attending these events can be expensive, the return can be enormous if you pick the right one for your business.
Make sure to bring plenty of business cards and promotional material, and be prepared to talk about your services and experience.
If you are not fluent in the language spoken in the country where your event will take place, it could be beneficial to learn some basic phrases, bring someone from your team who is proficient, or as a last resort, hire a local interpreter.
Although English is often used in international events, it’s not always the case. It’s considerate to learn a bit of the local language wherever you are, even if it’s only to order food and drinks confidently.
4. Partner with local suppliers
Partnering with local suppliers can be a great way to break into a new market.
They can provide valuable insights into the local business culture and may even be able to refer clients to you.
Perhaps you can offer a specialist service that they cannot, or you can help them make inroads into the market in your country – whatever the situation, if there is an opportunity for collaboration, you never know where a friendly email might lead.
5. Be patient and persistent
Expanding internationally can take time, so it’s important to be patient and persistent.
Don’t be deterred by rejection, and continue to reach out to potential clients and partners. With hard work and dedication, you can succeed as an international event supplier.
By following these tips and putting in the effort, you can increase your chances of success as an international event supplier. Good luck!
Do you have any top tips for getting event work internationally? Post them in the comments below…
