If you’re an event supplier looking to book in more international work, having good promotional material is going to be absolutely invaluable. In this blog, we’ll go over why having good promo is essential for international event suppliers…

Potential customers always want to get a solid representation of their service before they part with their hard-earned money. 

When they are hiring a supplier from abroad, they are arguably even more cautious. This is where having great promotional material for your event supplier business comes in. 

How you distribute your time or resources within these different options will depend on your audience, business type, and other factors. Still, successful promo will probably involve some mix of all of them.

There will, of course, be other avenues of promotion (such as traditional media print advertising), but these are generally less important now than they once were. 

Getting good quality promotional material is not cheap and may require some investment on your part. However, you’re more likely to reap the rewards upon completion.

Don’t forget, word of mouth promotion is still one of the best tools you will have, and there is only one way to develop that – do an excellent job for the right price.

Why is good promo important for an event supplier?

It gives your potential clients a great first impression

Possibly the most important benefit of good promotion is the most important one – it gets you more business. 

Bad quality promotional materials can give your potential clients a misleading impression of your services or, worse, lead them into thinking your service is subpar and best avoided. 

Great promo material should be honest in representing your services but done in an appealing way to the client. This is more likely to get them through the door and at the very least to enquire.

Good quality promo should make you look like the professional service that you are. 

It helps you gain traction online

The better your promo, the more likely it is to get shared around. 

For instance, if your promo video looks the business, it can get shared around a lot on social media by friends, family and former clients.

Taglines and hashtags are also part of your branding and help with your social media marketing. 

It opens the door to joining agencies and directories

Most agencies that deal in live events will require specific sets of promotional material for you to be considered to join their books. 

If your promo is of bad quality or not suitable, there is a strong chance that they will simply say no.

Great quality promo allows them to help sell you well to their clients and gives you a much stronger chance of being asked to join their roster.

A good agent or directory can open the door to all sorts of lucrative work, such as corporate events or functions. 

Remember that you can join Gig Heaven for free, and a GH listing is a brilliant platform for showcasing your promo material.

Top tips for good promo

Speak to a professional

Simply put, f]if you don’t know how to make an excellent promotional video, speak to somebody who does. 

This can mean two things; hiring someone professional to create your promo material for you or getting some advice on doing it yourself.

In an ideal world, you’d hire award-winning branding and marketing companies to handle vast swathes of your promotion, but this may not be realistic for smaller or newly established companies. 

Instead, get some advice where you can, spend your budget for professionals wisely and make the most of any good expertise.

Learn new skills

Sometimes a little can go a long way. For instance, learning some basic graphic design skills can help immeasurably if you’re looking to revamp your social media. 

Try downloading software like Canva or Fotor and playing around with some stock images to help create better posts.  

Do your research

Have a look at what similar businesses are doing – what works well for them and what doesn’t? Is there anything you can learn from what they do right?

This doesn’t have to mean outright theft of ideas. Sometimes just a little inspiration can help provide insight into a new marketing strategy that you can perfect. 

For example, while there are sometimes benefits of giving a discount to new customers, the importance of special offers and deals in promoting the product or service can sometimes be overestimated. 

If you are charging a justifiably reasonable fee for good quality service, many potential clients will not mind paying the appropriate money, especially for events like weddings. 

Do you have any top tips for promoting your event service well? Please leave them in the comments below…